Friend, Sounding Board, Advisor, Collaborator, Contributor…

As a seasoned strategist, it's challenging to encapsulate our impact in just one title or description. I thrive on joining any environment, team, or process with curiosity and the drive to move toward collective solutions. Ultimately, it's about helping brands better understand themselves, their audiences, and the cultural context they operate in—using strategic creativity to bridge gaps or overcome challenges, all while enjoying the process.

Read a bit more about my POV here.

SERVICES

Brand Therapy
Workshop planning & facilitation — Stakeholder interviews & reporting — Business & account strategy – organizational design — data analysis & reporting - business transformation – change management

Brand Strategy
Insights & research — business, product, marketing integration planning – audience segmentation – qual/quant research and testing – competitive landscape opportunities – brief development – pitch decks – new business strategy

Brand Marketing
Campaigns & brand platforms – brand & marketing comms – brand & product positioning — growth & performance marketing — digital marketing strategy — integrated campaign panning — Social Media Strategy – partnerships & experiential

Client Types
Team leaders at big orgs – owners of small creative studios – founders in startups and product companies – executives at mid-size brand and digital agencies

Skills & Tools
Google Suite – Figma & Figjam – YouGov – Salesforce – Atlassian Suite – All project management tools – SurveyMonkey – Qualtrics – Google Analytics – Notion - I use what you use. I’ve seen it all :)