The Festival of Urgent Reinventions

A 2-day event to question and reimagine how we can use our skills to build a more accessible, equitable future.

Our brief was to spread kindness in the world. Then COVID hit, and stayed. So we concepted, pitched, branded, planned and executed F.O.U.R. Part conference, part competition – the festival is a combination of talks and workshops by prominent change makers, and actionable briefs tackling the world’s most urgent and systemic issues. See more: https://thefour.live/

Full Case Study Here.

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Results:

Year one, starting with zero brand awareness and a slim paid marketing budget we achieved over 3k registration from across the globe, with over 1,200 highly engaged people turning in through out the event, resulting in 70+ ideas submitted.

15 Timezones in Slack with over 400 members and 15 channels
7.3MM ad impressions (not including partner media)
90k unique visits to the website
3,000 email subscribers