Netflix

Ads Brand Identity + Voice & Tone Guidelines

We worked with the Brand team at Netflix to develop a unique and ownable brand for the Ads offering to support global growth and set Netflix apart in a noisy space. Our goal was to create a strategic foundation for the evolving brand, paired with a comprehensive guide designed for teams across the globe to reference how Ads speaks, looks, and feels.

Given the wide range of elements we developed for the brand, we knew we needed a substantial and sharp strategic northstar to help guide the work. We uncovered Netflix Ads’ unique offering in the space, and that point of difference became the inspiration for an ongoing creative platform: More Than Ads.