Splice Music
Brand Evolution.
Splice was best known as a sound marketplace for music subscribers & providers. They saw an opportunity in the space to evolve into more of a holistic ecosystem of music production – offering products and services across the entire music creation process. Our team led the charge for how this brand architecture came to life both externally and internally as a guide for the future of Splice.
Full Case Study Here
Results:
Every company in Splice’s industry looked and sounded the same and was fighting to expand their audiences beyond professional producers. We worked with Splice to evolve their brand kit of parts including a unifying brand system, color pallette, tone of voice, photography guidelines and more that allowed them to stand out in the space and attract new customers in the funnel.