Atlassian

Brand and Product Marketing.

I’ve worked closely on many projects with Atlassian for over two years ranging from global brand storytelling, product marketing to performance media strategy & guidelines. Our goal was to connect Atlassian’s mission and products with skeptical IT and BDM audiences, ranging from live action workplace vignettes to display ads with the goal of growing the perception of Atlassian as a progressive thought leader in the space.

Results:

Through strategic creative segmentation, click-through rates far exceeded industry and internal averages, and there’s been an increase in stickiness and recall of both Atlassian and Open. Based on performance and learnings, the campaign was extended to continue to build equity in the “Open” brand platform. As a result of this work, we’ve become their lead agency.