Trello

Category Marketing.

Strategic lead across two major brand campaigns: Magic and Trello for Enterprise to boost product adoption among new audiences.

Trello is a category leader whose early organic growth was starting to plateau. Over the years we’ve launched several campaigns for Trello targeting different audiences, depending on the goals and needs of the business.

Targeting the ITDM audience, we launched their first-ever integrated digital product campaign, driving trials and sign-ups, and their latest enterprise-level campaign, which focused on a whole new audience.
Full Videos Here.

Results:

Through strategic creative segmentation, click-through rates far exceeded industry and internal averages, and there’s been an increase in stickiness and recall of both Atlassian and Open. Based on performance and learnings, the campaign was extended to continue to build equity in the “Open” brand platform. As a result of this work, we’ve become their lead agency.