Grounded in research, we worked closely with the Twitter team to reimagine, rename, and relaunch their developer- focused brand and website to inspire and enable individuals and companies worldwide to use their rebuilt APIs and power the future of innovation on and off Twitter.
Developer.Twitter.com
Results:
We needed to create a sub-brand with its own distinct identity that also felt a part of the larger Twitter family. To achieve this, we worked closely with Twitter's global brand design and strategy team so that the new brand effectively pulled elements from the parent brand but spoke to and inspired our more technically-minded audience.