Uber

Working as a Marketing Strategist at Uber for three years, I lead initiatives focused on brand positioning, customer loyalty and demand generation throughout North America and LatAm territories.

Areas of Focus:
– Marketplace launch
– Rider Subscription Strategy
– Driver Research (Qual/Quant)
– Campaign Planning & Implementation
– Omni-Channel Content Strategy
– Partnerships (Alaska Airlines, Special Olympics, Portland Trail Blazers & Timbers, Thrillist)

Results:
Launched Uber in Oregon and surrounding markets, managing the market to over one million rides in 18 months. Was selected for The Nomad program – a platform for top talent to amplify their impact and further their own development in high priority markets. For 4 months I worked as a consultant in our LatAm business focused on expanding loyalty marketing and operations efforts.